Exclusive Marbella villa: El Mirador – see how we sold it with tailor-made marketing

With a long track record of impressive sales, Drumelia has made it its mission to sell exclusive Marbella villas. This brings challenges, but also untold opportunity.

READ ON to discover how we sold El Mirador in Cascada de Camojan, Marbella Golden Mile, and which marketing techniques made it happen!

•  6 beds 
•  6 baths 
•  2502 M² Built 
•  8778 M² Plot 
•  13 500 000 € 

Sales challenges 

A hidden gem of a property that languished unsold on the market for 8 years. Then Drumelia was appointed and went to work. After closely studying the home and its features we couldn’t understand how the house with its clear investment potential failed to sell.

Sales strategy 

As the property clearly had another 1000 square meters of volume that allowed it to be extended further, we concluded that the previously appointed selling agency didn’t fully grasp of understand the investment potential of the home and didn’t know how to sell it. After consulting with an architect, we prepared a building plan that envisioned extra gyms, spas, guest rooms and garages. The investors were very impressed with our knowledge of the property, preparation of complete budgets and what was needed for the transformation. 

Here you can see some of the videos we created to promote it:

And there's more:

Have a look at the full media campaign we created for the property: El Mirador media

Result 

Consequently, we managed to sell a new idea of the home, which an investor snapped up within 5 months of us assuming the contract. Proving that in-depth property knowledge, the creativity to improve it AND the means to sell it are key to clinching a deal.  

Drumelia will create the perfect marketing plan with outstanding materials to make your exclusive Marbella villa stand out, on the way to a sale! 

Get in touch today!