Exclusive Marbella villa: Altius – see how we sold all 5 units with tailor-made marketing

With a long track record of impressive sales, Drumelia has made it its mission to sell exclusive Marbella villas. This brings challenges, but also untold opportunity.

READ ON to discover how we sold all 5 units of Altius in Sierra Blanca, Marbella Golden Mile, and which marketing techniques made it happen!

• 3 beds 
• 3+1 baths 
• 644 up to 767 M² Built 
• 144 up to 166 M² Terrace 
•  2 590 000 to 2 990 000 € 

Sales challenges 

This was a very interesting sales exercise: 

The units all formed part of a community called Meisho hills which didn’t have a strong name or branding to go with it. Two other real estate agencies tried but failed to sell a single unit during their contracts. 

Sales strategy 

When Drumelia took over, our solution was to rebrand the five mini-villas as Altius. AND: we suggested raising the selling prices of the units. Coupled with an intense week-by-week publicity barrage, featuring singular videos per unit that lasted for four months, we quickly steered toward success. Then we added events, Instagram posts, famous people visiting, and even staying over. Non-stop! 

Here you can see some of the videos we created to promote it:

And there's more:

Have a look at the full media campaign we created for the property: Altius Media

Result 

All units sold within four months, almost all at the raised asking price! 

Drumelia will create the perfect marketing plan with outstanding materials to make your exclusive Marbella villa stand out, on the way to a sale! 

Get in touch today!