How we market your property
Watch the videoWe're the leading real estate agency in Marbella, setting trends in social media marketing with our in-house team of content and social media specialists. We provide high-quality exposure on our social media. Drumelia modernises traditional marketing strategies and tailors its services to each property to provide high-quality results that exceed expectations. The company aims to redefine real estate marketing and provide a foundation for improving success, by offering high-quality services to homeowners and vendors that promote their properties with a stamp of excellence, by that reaching the right clientele from all around the world.
At Drumelia, we specialize in cutting-edge social media strategies and high-quality production tailored exclusively for luxury real estate. With an all-in-house team of experienced professionals, we deliver exceptional marketing solutions, from engaging property videos to comprehensive campaigns, ensuring maximum exposure and unmatched presentation of every home we represent.
As Spain’s top real estate firm, Drumelia upholds exceptional standards and delivers outstanding results. The company won all real estate categories for Spain in the 2022/2023 European Property Awards. Drumelia’s marketing strategy is built on innovation, reinvention, and a commitment to creating a positive perception of the brand.
The four wins for the 2022-2023 Real Estate Sector in Spain that Drumelia achieved are:
Nº1 in Best Real Estate Agency Single Office in Spain 2022-2023
Nº1 in Best Real Estate Agent in Spain 2022-2023 – for the second consecutive year
Nº1 in Best Real Estate Agency Marketing in Spain 2022-2023
Nº1 in Best Real Estate Agency Website in Spain and the world 2022-2023
Listings photography
Our most viewed property tour on YouTube, with 2.8M views and counting, was created entirely by our in-house team. Designed to immerse viewers in the sensation of living in the home, it served as a groundbreaking first-viewing experience during the COVID era, where virtual tours became essential. This innovative approach showcases Drumelia’s ability to adapt and elevate the luxury real estate experience.
Social Media Marketing
Watch our collaboration with luxury influencerAt Drumelia, social media marketing is at the heart of our strategy to connect with a global audience and showcase the luxury real estate experience in a sophisticated, elegant, and classy manner. Our collaborations with esteemed brands such as Porsche, Ferrari, Bang & Olufsen, Aston Martin, and Zegna reflect our shared values of excellence, craftsmanship, and exclusivity. These partnerships allow us to align with individuals who appreciate luxury and refinement, ensuring our properties resonate with the right clientele.
In 2024, our social media presence, particularly on Instagram, achieved remarkable growth with an additional 50,000 followers, reaching a total of 203,000 followers, thanks to our innovative in-house strategies.By leveraging engaging and visually stunning reels, we successfully captured the attention of affluent audiences worldwide. These short, impactful videos have been pivotal in creating authentic connections, ultimately leading to closed deals with high-net-worth clients who discovered our properties through these digital platforms.
Our approach is about more than just numbers—it’s about quality and relevance. By curating content that reflects the lifestyle and values of both Drumelia and the prestigious brands we collaborate with, we create a unique narrative that speaks directly to our target audience. Through continuous innovation, we aim to not only maintain but elevate this standard, ensuring Drumelia remains synonymous with luxury and sophistication in the real estate market.
Drumelia Youtube Channel
Discover the ChannelSince 2016, Drumelia has been utilising the power of video by regularly posting content to our highly-regarded YouTube channel. Our property tours have become particularly popular among audiences and have cemented our reputation as a leading real estate agency in Marbella.
With millions of views per video from a diverse, international audience, our YouTube presence increases our listed properties’ exposure and enhances their online recognition. We aim to give each global property coverage by utilising our branding strategies, leading to increased potential sales.
Here are our current YouTube Insights:
- Subscribers: +200.000
- Total views: +34.500.000
- Audience: 20% Female | 80% Male (75% with age of +25 years)
- Top countries: Spain, Germany, the United States, the United Kingdom and France
- Property range: €2.000.000 – €40.000.000
- Total videos: +300
Since the beginning of 2025, we have a dedicated team of 4 professionals working on our new YouTube project. Fully managed in-house by a successful YouTube influencer Simon with more than 1M subscribers, we have established ambitious goals to bring more engaging and quality content for our audience. Stay tuned!
Listing photography
Check our best caseAt Drumelia, we take pride in showcasing our listings with unparalleled quality. Our in-house production team crafts stunning, high-end photography tailored to highlight every detail, ensuring each property is presented in its best light to captivate potential buyers. Excellence is our standard.
Social Media Leaders
At Drumelia, we believe that every home has a story to tell. Our marketing strategy is designed to showcase the unique character of each property, customizing our actions to highlight its distinctive features and appeal to the right audience.
We take a comprehensive approach to luxury real estate marketing, combining professional property photography, video production, online and offline campaigns, digital content, and special projects to give each property the visibility it deserves.
Our Instagram (+200k followers) and YouTube channel (+200k subscribers) are the most popular real estate channels in Spain, serving as key platforms to present the latest and most exclusive property listings in Marbella. These channels are the place of reference for any buyer, agent or interested party, to be updated with the latest and most interesting property listings in the Marbella area.
By being leaders in the online sphere, we can reinforce the property’s image, highlight it above any other property and give coverage to our international audience, to receive additional interest and create desire from possible buyers.
Our successes in the online atmosphere, confirm our innovative approach to real estate transactions, and have for many years played an important role in the speed and success in our sales transactions. By always being up to date with technologies and at the forefront of the latest trends, we set the bar in the services and quality that we aim to provide you.
We don’t just market properties — we tell their stories and create connections with buyers around the world.